Growth Manager (Pop Culture)
Hybrid (Welwyn Garden City) | £35-45k | Permanent

I'm partnered with a leader in officially licensed pop culture merchandise in their search for a Growth Manager to take ownership of paid media, affiliate marketing, and programmatics across multiple D2C and B2C brands.

My client operates at the crossroads of fandom and innovation, delivering standout collectible products that connect with gaming, movie, and comic fans worldwide. Collaborating with major entertainment partners like SEGA, PlayStation, Ghostbusters, and Netflix, they bring to market everything from miniature retro arcades to quirky duck collectibles & premium licensed merch.

What You'll Do:

• Own and execute paid acquisition strategies across Meta, Google, and programmatic platforms.
• Manage and scale affiliate marketing programmes to drive customer acquisition.
• Optimise paid media budgets for maximum ROI and performance.
• Collaborate with design and content teams to brief in creative for ad campaigns.
• Report weekly on KPIs and trends, providing data-led recommendations.
• Support email and CRM growth initiatives with a performance lens.
• Identify emerging channels and test innovative growth tactics.

What You'll Need:

• 5+ years in digital marketing, managing paid channels across multiple platforms.
• Proven experience in D2C/B2C growth - e-commerce preferred.
• Expert in PPC, programmatic buying, and affiliate marketing.
• Confident budget owner with strong analytical skills and commercial mindset.
• Strong communicator with experience briefing creatives and working cross-functionally.
• A passion for pop culture, gaming, and staying on the pulse of digital trends.

If this sounds like your kind of role, send your CV to harry.tiplady@nmsrecruit.com for immediate consideration.


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