Position: Sales Development Representative (SDR)

Reports to: Head of Sales

Salary: £20K-£26K + £35K OTE

Location: Leeds, Yorkshire

My client:

My client is a leading provider of Cyber Security Services, IT hardware, and IT Solutions based in Leeds, Yorkshire. Due to rapid growth, they are looking to recruit motivated junior salespeople to be a part of their SDR team, moving into full Account Manager positions with a fast track career progression plan.

Job Summary:

The Sales Development Representative (SDR) plays a crucial role in the sales process by identifying and qualifying potential customers for our Cyber products and/or services. As the first point of contact, the SDR will be responsible for generating leads, initiating meaningful conversations, and setting up appointments or demos for the sales team. The ideal candidate is a proactive and energetic individual with excellent communication skills and a passion for connecting with prospects.

Key Responsibilities:

Lead Generation: Proactively identify and research potential customers through various channels, including online research, social media, cold calling, email campaigns, and networking events.

Qualification: Engage with leads to understand their needs, pain points, and buying potential to determine if they are a good fit for our products or services.

Appointment Setting: Schedule qualified meetings or product demonstrations for the sales team, ensuring a smooth hand-off of information and providing the necessary context.

Nurturing Leads: Build and maintain a pipeline of potential customers, nurturing relationships through follow-ups and relevant content to keep them engaged until they are ready to make a purchasing decision.

Market Research: Stay up to date with industry trends, competitor activities, and market developments to provide valuable insights to the sales team.

Collaboration: Work closely with the sales team, marketing department, and other relevant stakeholders to align strategies and ensure a cohesive approach to lead generation and conversion.

Data Management: Keep accurate and detailed records of all interactions with prospects and customers in the CRM system, ensuring data integrity and providing regular reports to management.

Continuous Learning: Continuously improve knowledge of the company's products or services, sales techniques, and industry trends to enhance performance and contribute to the growth of the organisation.

Qualifications and Requirements:

• Experience previously within a Sales or Lead Generation role
• Proven experience in sales development, lead generation, or inside sales.
• Strong communication skills, both written and verbal, with the ability to articulate ideas clearly and confidently.
• Excellent active listening skills to understand customer needs and pain points effectively.
• Resilient and persistent with a positive attitude when facing objections or challenges.
• Familiarity with CRM software and sales-related tools (e.g., Salesforce, HubSpot, Outreach.io).
• Ability to work independently and as part of a team in a fast-paced and dynamic environment.
• Goal-oriented with a track record of meeting or exceeding targets.
• Knowledge of the industry and the product/service being offered is a plus.

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